Google GOOGL +0.96%
has announced that they are shutting down its video tutorial service
Helpouts on April 20, 2015 because it is not growing fast enough. Google
Helpouts connects users that need help with experts who can offer help
over a live-streaming video session. Google Helpouts users will no
longer be able to set up a video session after April 19.
“The Helpouts community includes some engaged and loyal
contributors, but unfortunately, it hasn’t grown at the pace we had
expected. Sadly, we’ve made the tough decision to shut down the
product,” said Google in a statement.
After April 20, Google Helpouts will still let you download your video
history through the Google Takeout service. The download option will be
available until November 1, 2015.
Google Helpouts launched on November 4, 2013 with several partners onboard, including Sephora, One Medical, Weight Waters WAT +0.6%, Redbeacon and Rosetta Stone RST -2.35%. Google Helpouts users can share their computer screens and collaborate on presentations with the experts. If the user is not satisfied with the session, then Google offered a full money back guarantee.
Google Helpouts
experts offer tutorials in a wide range of topics, such as art, music,
computers, cooking, education, careers, fashion, beauty, fitness,
nutrition, health, legal, home improvement and gardening. Some of the
tutorials were available for free with the expectation that it would
lead to future paid consultations. However, many contributors asked for
upfront payments. For example, there is a board-certified
gastroenterologist that charges $25 per 15 minutes of consultation and
there is a digital audio recording artist that charges $0.65 per minute.
Google received a 20% transaction fee from the paid sessions except for
health-related Helpouts.
This is the video that Google posted when Helpouts launched:
To a certain extent, Google Helpouts competed against
other Google services. For example, many people rely on YouTube for
tutorials and tips. YouTube seems to have tutorials for nearly every
task whether it is “how to change garage door springs” and “how to tie a
bow tie.” Another factor that worked against Google Helpouts is that
the experts in the U.K. and Ireland had to start offering their
expertise for free and users in the EU could only participate in free
Helpouts due to tax laws that went into effect in January.
Google has already removed the Google Helpouts app from
iTunes and Google Play. The Google Helpouts app allowed users to
participate in video chat sessions from their mobile
devices. Google Helpouts relied on the Google Hangouts video service to
set up video chat sessions between users and experts.
Amazon offers a service that is
similar to Google Helpouts called Mayday through its Kindle Fire HDX
devices. And consumers have been very receptive to Mayday, which is a
feature that lets you interact with a live customer service agent. You
can see the agent, but the agent cannot see you. The agent will be able
to see your screen and help you get through tasks like how to find a
local plumber.
Google is reportedly
working on a new customer support video service for consumers that need
help buying an Android-based or Chrome-based device. The customer
service agents would likely listen to the specifications that a
potential customer wants and then they would recommend a device. For
example, if a consumer asks about a smartphone that is about 5 inches
and costs under $400, then the agent would recommend the Nexus 5.
No comments:
Post a Comment